We’re entering a new era of B2B
marketing. There is no denying,
things have changed a lot in the last
few years. The way in which we
work, our buyers, technology, the
fundamentals of human behaviour.
However, one thing has remained
consistent – targets remain the same,
if not are climbing.

There’s no denying, it’s a hot topic! Clients needs have changed, and they’re under increased pressure to squeeze as much value as possible from their budgets delivering more, faster.

For many UK agencies, expansion into the US is the dream. The drivers for agency owners vary – from meeting existing client demands to a personal ambition to make the move stateside.

With over 20 different agency models out there, we brought together brand-side marketers, business models transformers, pricing guru’s, procurement consultants and agency new business experts to unpack and debate the topic.

So you’ve decided you want to be more proactive on generating new business? Great! You have taken a step in the right direction.