We create and implement growth-driving new business strategies
What we do
Our team of strategists, marketers and business developers integrate seamlessly with your business to devise and implement sustainable new business strategies. We work with you to develop a clearly defined proposition, and then deliver a growth plan that generates new leads through building both your profile and credibility in your target markets.
How we do it
One night stand.
New business is a lot more like dating than you think
Sustainable new business
Before we do anything, we take a step back and look at the big picture – what are your goals, where are you trying to get to and what numbers are involved in making that happen. We then work with you to create a strategy, translate this into a marketing plan, and take it to market through 1-2-1 outreach.
We take you through our demand generation model to establish exactly what you need to generate in terms of new business to reach your targets. We then work with you to refine (and sometimes re-define) your positioning and proposition, analysing your place in the saturated agency market and identifying how we're going to cut through that noise.
We work closely with you to identify your target audience(s) and then undertake research to thoroughly understand what is keeping them up at night. We overlay this insight with your proposition to devise a content marketing and event strategy that positions you as experts at helping them to solve the challenges they face. This helps to raise the conversation above service offering alone, builds your profile and helps us to make you famous in the eyes of the right people.
Taking the strategy and marketing tools we've produced, our business developers activate the strategy through bespoke 1-2-1 outreach. They work on identifying angles and hooks based on the challenges we think your prospects are facing. They spark up new conversations on LinkedIn, over the phone and on email with the right people who can buy your services to fill the new business pipeline with people who are genuinely engaged with how you can help them.
We create valuable, rich and actionable content to help activate your overall brand strategy. This content aims to attract relevant prospects and introduce them to your brand and it can take many different forms, including research insights, videos, infographics, podcasts and league tables. Staying on brand, we can explore different types of content, establishing what cuts through the noise and connects with your potential clients. We will use content alongside our other lead generation tactics.
Once we have worked with you to identify your target audience, we can plan and execute multiple events to capture their attention. We support you in shaping the theme for the event, building the assets to market the event, driving registrations and attendance, through to checking-in guests on the day for physical events. We have years of experience executing successful events, both physical and digital and will work with you to ensure each event reflects your brand.
Data & CRM
Our Data & CRM team underpins everything we do – it's crucial to ensure we're targeting the right people within the right organisations. We don’t do blind mass mailing or outreach, we build a bespoke database for each of our clients with the relevant people who we know can buy their services. Our data team also manage our data processes internally and our CRM and Marketing Automation platform.
Blending in is easy
But new business is all about standing out. When we first meet our clients, they don’t always have a clear plan or well defined path to reach their growth goals. All of their goals are different, with different drivers. It’s only by truly understanding your goals, and then creating an integrated plan encompassing strategy, marketing and business development that you can reach your targets. From independents to networks, 20 to 200 people, digital to experiential – our new business strategies are centred around your aspirations as a business and designed to help you reach your growth goals. If you’re keen to hear more or are looking for a partner to help you grow, then get in touch, we’d love to hear from you.