We create and implement growth-driving new business strategies

We work with clients of all shapes in sizes in a range of different ways – from supporting internal new business teams to being a fully outsourced marketing and business development department.
What we do

Our team of strategists, marketers and business developers integrate seamlessly with your business to devise and implement sustainable new business strategies. We work with you to develop a clearly defined proposition, and then deliver a growth plan that generates new leads through building both your profile and credibility in your target markets.

How we do it
New business takes work – not just today or tomorrow but over a sustained period. It’s about talking consistently to the right people across multiple touch points. We’ve boiled down the process to create our ‘framework for new business’ and it’s actually quite simple – identify your audience(s), uncover what their challenges are, position your business as experts who can help overcome these challenges, create interesting and compelling content and events to demonstrate this, and activate the plan through the human touch.

One night stand.

Happily-ever-after.

New business is a lot more like dating than you think
Sustainable new business

Before we do anything, we take a step back and look at the big picture – what are your goals, where are you trying to get to and what numbers are involved in making that happen. We then work with you to create a strategy, translate this into a marketing plan, and take it to market through 1-2-1 outreach.

Strategy

We take you through our demand generation model to establish exactly what you need to generate in terms of new business to reach your targets. We then work with you to refine (and sometimes re-define) your positioning and proposition, analysing your place in the saturated agency market and identifying how we're going to cut through that noise.

Marketing Communications

We work closely with you to identify your target audience(s) and then undertake research to thoroughly understand what is keeping them up at night. We overlay this insight with your proposition to devise a content marketing and event strategy that positions you as experts at helping them to solve the challenges they face. This helps to raise the conversation above service offering alone, builds your profile and helps us to make you famous in the eyes of the right people.

Business Development

Taking the strategy and marketing tools we've produced, our business developers activate the strategy through bespoke 1-2-1 outreach. They work on identifying angles and hooks based on the challenges we think your prospects are facing. They spark up new conversations on LinkedIn, over the phone and on email with the right people who can buy your services to fill the new business pipeline with people who are genuinely engaged with how you can help them.

Data & CRM

Our Data & CRM team underpins everything we do – it's crucial to ensure we're targeting the right people within the right organisations. We don’t do blind mass mailing or outreach, we build a bespoke database for each of our clients with the relevant people who we know can buy their services. Our data team also manage our data processes internally and our CRM and Marketing Automation platform.

Blending in is easy

But new business is all about standing out. When we first meet our clients, they don’t always have a clear plan or well defined path to reach their growth goals. All of their goals are different, with different drivers. It’s only by truly understanding your goals, and then creating an integrated plan encompassing strategy, marketing and business development that you can reach your targets. From independents to networks, 20 to 200 people, digital to experiential – our new business strategies are centred around your aspirations as a business and designed to help you reach your growth goals. If you’re keen to hear more or are looking for a partner to help you grow, then get in touch, we’d love to hear from you.

FIND US

5th Floor
230 City Road
EC1V 2TT
London

CONTACT US

enquiries@entouragebd.com
020 3176 6900
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