For the top 50 independent marketing groups in the UK, profit margins have decreased to a historic low of 7.5% and it’s clear that the current industry model is no longer sustainable for agencies. Caroline Johnson helps agencies transform their business model to ensure what they offer is fully aligned to clients needs. We chat through the challenges, and opportunities, facing agency owners.

Caroline Johnson who heads up The Clear Partnership (part of the Business Model Co.), helping agencies to transform their agency business model to ensure what they offer is fully aligned to clients needs and challenges and over time cut away some of the more commoditised areas of their service.

Change can only come by focusing on driving more value on both sides, and developing business models that focus on clients’ business challenges, putting agencies and brands into true commercial and strategic alignment.

Caroline’s proven IP is currently helping some of the world’s leading independent and network agencies to increase the margin on their existing commercial models whilst also transitioning to a forward thinking, higher-margin model. This helps agencies to move away from selling services towards a more value-based approach.