With over 20 different agency models out there, we brought together brand-side marketers, business models transformers, pricing guru’s, procurement consultants and agency new business experts to unpack and debate the topic.
There’s no denying, it’s a hot topic! Clients needs have changed, and they’re under increased pressure to squeeze as much value as possible from their budgets delivering more, faster.
For some brands, this has meant looking at ways to in-house services they traditionally outsourced to agencies. For others, it has meant refining their rosters and minimising the number of agencies they work with.
For many UK agencies, expansion into the US is the dream. The drivers for agency owners vary – from meeting existing client demands to a personal ambition to make the move stateside. Recognising this as a huge area of growth for UK agencies, we teamed up with Waypoint Partners to co-host our latest event ‘The… Read more »
Join us at our next event to hear from Social Chain, Freedman International, House of Kaizen, the Former CEO at Ogilvy & Mather, Battenhall and Waypoint Partners on the pitfalls to avoid during expansion, positioning your agency for the US market and how to build a robust sales and marketing plan to build your US pipeline.