We sat down with Kerttu Inkeroinen, Marketing Director for Union Roasted Coffee to chat about what grabs her attention when she’s approached by a new agency.

During our latest interview, Kerttu Inkeroinen, Marketing Director for Union Roasted Coffee, talks about being able to express a genuine interest in the brand, keep up to date with its developments, as well as crafting personalised messages – these are all attention grabbers for potential clients like Kerttu.

Kerttu appreciates when agencies can offer value in the form of insights and events. She regularly attends events and finds that these are both interesting and useful, and more importantly allow her to make connections.