Mark Thomas, Senior Director Marketing Operations & Execution at Hilton Worldwide EMEA, spoke to us about the importance of agencies being able to make a connection to the key business challenges that he faces.

What’s clear is that relevance and an ability to demonstrate an understanding of their business challenges are key. We’re now in a market where brands demand more complex guidance from their agency partners and showcasing that insight early on in the new business process is critical.

There will be an episode released each month with upcoming interviews including the Customer Experience Director at Sainsbury’s Argos, the Marketing Director at HTC and the Marketing Director at Union Roasted. We hope you enjoy the series and the insights benefit your own agency’s approach to new business.